Alex Bilodeau, face of Sochi 2014 HBC Team Canada Collection


Today in Toronto, Canada’s iconic retailer, Hudson’s Bay unveiled the Canadian Olympic and Paralympic Team Collection that will outfit our athletes at the upcoming Sochi 2014 Olympic & Paralympic Winter Games.

Inspired by the core essence and spirit of Canada, the official Olympic and Paralympic wear is now available at all Hudson’s Bay locations across Canada and online at

Check out this behind-the-scenes video as Canada’s best athletes gear up with official Hudson’s Bay Company gear for the Sochi 2014 Winter Olympic Games.